I guess it had to happen sometime, but still this was a little unexpected. A few days ago (October 5, 2009), the FTC announced new guidelines for bloggers. Now, if a blogger writes a review and said blogger received free (or discounted) services or equipment, this must be disclosed or they could be fined.

I can see how this is could be important and is most relevant in cases where a blogger is being paid to write a good review regardless of whether or not that blogger believes in the review. This way the reader can make an informed decision as to whether or not to believe the blogger.

As many of you know, I help DIRECTV test new equipment and software. Sometimes there are perks associated with this, but my passion is real. In any event, looks like I will be adding a disclaimer moving forward just so that everyone is aware of the circumstances. I think it will go something like this:

Please note that some DBSTalk.com testers and staff members may have received free equipment from DIRECTV or its partners for the purpose of evaluation and testing.

Cheers